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Inbound Marketing Tips – 10 Methods to Assimilate

Inbound marketing tips definitely have some advantages for sales teams in improving the volume and quality of their sales. Below are 10 tips as methods of use to support your sales teams.

1. Create a landing page which each of your Sales Persons can call their own – This allows each of them to build a page that is unique and makes them feel like they are part of the marketing process. When sending out emails they can have a URL pointing back to their landing page.

2. Ears and Eyes for Sales – When the marketing department participate in social media leads can be passed onto the sales people earlier on in the process.

3. Lowered Salesforce Costs – Prospecting is very expensive for sales people moving a prospective buyer from awareness to a point of decision. The highest and best use is moving a qualified lead from from point decision to a point of action, as soon as possible. It is less expensive to leverage inbound marketing tips that will pull a prospect into the sales funnel rather than use a sales person to mange the whole process.

4. Interface to Work Directly With Marketing – many traditional forms of marketing do not engage sales people in lead generation execution and development. Inbound marketing tips allow them to participate directly and build a stronger brand. Examples are blogging, responding to questions posted in social media platforms and tracking leads.

5. Direct Selling To Be Supported By Assets – Blog posts, whitepapers, ebooks presentations and other assets can be used to help sales people add value and convert leads during the direct sales process. Assets developed to be effective in converting leads from a website are better than using methods from traditional means i.e brochures etc. This is because they are designed to add value and bring people in.

6. A breath of fresh air from Push vs Pull Selling – most organisations, small and medium businesses that rely on direct selling have failed to notice that buyers behaviors have changed. This shift requires companies to think about how to add value and empower customers to choose them. Inbound marketing tips puts the customer at the heart of all the decision making and puts the company in a position to retain their existing customers.

7. The Lead Generation gap can be filled – This can be for outside sales people. They struggle to reach their sales goals because they are unable to convert enough prospects to leads and leads to prospects and leads to customers. Inbound marketing tips can help sales people reach their goals by spending more time with qualified leads.

8. Closed knit Customer acquisition from Click to Close drives out Sales Expenses – Using strategies mentioned above will streamline the cost of customer acquisition, because sales and marketing are able to work collaboratively.

9. Sales teams can resonate with KPIs – When measuring success, traditional outbound marketing measure what a marketing department does i.e brand awareness building. Inbound marketing tips are measured on visitor to lead and lead to customer.

10. Culture centered on success – The organisation from top to bottom operates under the same umbrella of adding value to the customer relationship and commitment.

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Is Your Workplace an Obstacle to Your Good Health and Fitness?

Do you have cake for colleagues’ birthdays? Vending machines in your break room? Cookies at staff meetings? Did you know that between one-third and one-half of Americans working today are in jobs where they are sitting for most of the day? With unhealthy foods and lack of activity, your workplace may be an unexpected obstacle to your health and fitness.When I started teaching at Rutgers University in 1995 there were three options for lunch within a 5-minute walk from my office on campus: Pizza Hut, Dunkin’ Donuts, and a vending machine. To compensate for my pizza and doughnut diet in those early years, I started working-out at the gym on campus. My workplace gym ritual didn’t last long. All too frequently (usually at the very moment I was struggling under an embarrassingly-light bench press), a student from one of my classes would say “hey professor — is that you?” with a smirk. The day I heard “hey Prof, do you need a spot?” marked the end of my workplace work-outs.What are your challenges to healthy behaviors at work? Nationwide Better Health, a subsidiary of Nationwide, conducted a survey of American workers on their workplace eating habits and physical activity. Their study revealed that 72% report eating an unhealthy snack more than once per week at work (13% snacking on unhealthy food at work 5 or more times each week). Only 42% of those surveyed reported that their company offered healthy food options. (I am happy to report that my workplace did add a deli with healthy food options next to the pizza and doughnuts.)Are you searching for ways to improve your workplace eating habits and level of physical activity? If you would like to read more about the steps you can take toward better health and fitness at work, I’d recommend reading the two-page article from Nationwide Better Health Survey entitled “Source or solution?: The workplace’s role in an unhealthy lifestyle”.

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Search For Office Space in Dallas

Dallas has long been one of the premier locations for office space and running any type of company. The downtown skyline is one of the most easily recognized among American cities, and the city has a history of erecting architecturally interesting skyscrapers. At the moment, it is also one of the most best and secure times to lease office space in Dallas due to the bad economy. Rates in the Central Business District are down, hovering around $21 per square foot. A major factor in the low rents is the high vacancy rate of approximately 25% in the CBD. As a result, and coupled with the scarcity of available financing, there is almost no current construction activity, with the little progress happening in the outlying areas, such as the Park Lane Project, a 33.5 acre, $750 million mixed use development that will include 750,000 square feet of office space and approximately 700,000 square feet of retail commercial property. The project is opening in phases, beginning in late 2009 and continuing until 2011.

Dallas Commercial Downtown Real Estate News:

One project in the CBD is the new Convention Center Hotel, a one-thousand room hotel scheduled to open in 2011. Part of the city’s plan to revitalize downtown, it is hoped that the hotel will initiate additional construction in the areas of dining and entertainment. There are, however, many projects that are still either in the planning stages or on hold until financing improves. These include a 57-story residential tower (1900 Pacific), a 30 story office building on McKinnon, and a 20 story office building on McKinney. Park Seventeen, a 19 story office building, is scheduled for completion in late 2009 or early 2010. In addition, there are several residential and mixed use towers proposed for the area. Overall the local economy has been decent compared to the rest of America, and by the way executive suites are another option to save some $. To find some pricing on office spaces in Dallas check our listings. We also have commercial properties for rent or lease in the following areas: Arlington, Beltline, Benbrook, Carrolton, Duncanville, Decatur, District, Ellum, Grand Prairie, Irving, Frisco, Garland, Keller, Mckinney, Mesquite, Metro, Northwest, Preston, and Richardson.

Dallas Population, Stats, and Office Space:

Dallas has a population of 1.28 million, and has seen a 7.7% increase since 2000. Residents enjoy a cost of living rate of 91.8, slightly below the national average and other Texas cities like Houston, Austin, and San Antonio. Current unemployment rates are at the 7.3% level, while job growth is a negative 3.7%. The crime rate has decreased steadily from 857 in 2000 to its current level of 696. Attractions in downtown Dallas include the West End Historic District, a renovated area that is home to numerous clubs, shops, and restaurants and is a great area to rent an office space or suite in Dallas. These nearby locations will include amenities and even furnished options, along with great monthly or 12 month lease options. Many special events are scheduled annually in the West End, such as the Taste of Dallas festival each July. Deep Ellum (along Elm Street) is yet another historical district that is home to several restaurants and clubs. The State Fairgrounds are on the fringes of downtown, and feature several museums and exhibits that are open year-round, such as the Aquarium and the Hall of State. The buildings represent some of the finest examples of Art Deco still in existence. If you are looking for news on other major cities then check out our commercial real estate articles.

Other Dallas Economic News and Society:

Professional sports are represented in the area by the NFC’s Dallas Cowboys, the NBA’s Dallas Mavericks, Major League Baseball’s Texas Rangers, and the National Hockey League’s Dallas Stars. Six Flags over Texas is located in nearby Arlington, about halfway between Dallas and Fort Worth, with Hurricane Harbor (a water park) situated just across the street. For more details and history on office space and Dallas in general go here.

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