Ways to Grow Your Business With Videos

Videos have become a must for businesses of all sizes. As the cost of video production decreases and the popularity of this form of advertising increases, even the smallest companies are using videos to reach out to current customers and target potential customers, both online and in-store. A well-made video by one of the growing number of corporate video production companies will more than pay for itself in new business. Let’s take a look at some of the ways that videos can be used to grow your company.

Marketing Videos

A 2011 Nielsen study found that videos are fifty times more likely to appear on the first page of search engine results than other types of content. Many potential customers would prefer to watch a short video to learn about a business’s products and services than read through pages of text on a website or in a brochure. A video is a good way to introduce yourself and your employees as well as allow people to see the faces behind the business.

You can show numerous examples of your work in a short, entertaining format that is more viewer-friendly rather than asking a customer to scroll through numerous pictures. Remember that online videos should be short – no more than two or three minutes. Most people will not watch much longer than that. It is better to have several short, engaging videos than one long one. Leave them wanting more – not less.

Instructional Videos

Online videos are an excellent way to demonstrate how to use your products. Step-by-step written instructions can be overwhelming, and many people find it easier to follow visual instructions. If someone feels confident that they can assemble and/or use a product easily, they are more likely to purchase it and then to keep it and recommend it to others. Even if you do not sell something that requires instructions, you can demonstrate the variety of ways to use your product and get the most out of it. Good video editing is key to keeping the piece at an optimum length and easy to follow. A video production company with experience in this type of piece can help you make a how-to video that will inspire customers to purchase and use a product.

In-store/Lobby Videos

Never miss an opportunity to market to current customers – even if they are already in your place of business. While they are waiting, give them something to look at besides their iPhone. As people’s attention spans grow ever shorter, more businesses are finding ways to entertain and inform customers, whether they are in a check-out line at the grocery store, or pumping gas at a gas station. You can use an in-store piece to promote special offers and new products that your customers may not know about or to tell them about something that your business is doing to help the community.

Customer Testimonial Videos

What better way to present customer testimonials about your business than on film? When a potential customer sees a person extolling the virtues of your business, the impact is more powerful than if they read a written testimonial. They are the next best thing to a face-to-face recommendation from a friend or family member. A few short customer testimonials from different types of people that cover a variety of products or services and how they met the customers’ needs can be an effective marketing tool.

Optimizing Video Viewership

Keywords: If your video is online, it is critical to capture people’s attention with a catchy title that also lets people know what your business does. Keywords are crucial in helping anyone searching the Internet for a service or product to find your business. Place keywords in the title and description box. Be sure to include your website at the very beginning of the description.

SEO: Search engine optimization (SEO) is an entire industry unto itself. Many corporate video production companies have professionals who know all the SEO tricks to get videos in front of the right people.

Social Media: Put your videos on all of your social media sites (Facebook, Twitter, LinkedIn and Google+) in addition to your website. Use a service like TubeMogul to share them across multiple video platforms. If you have a YouTube channel, include a link to it on your website, and include it on your business cards and printed marketing materials. Don’t forget to send them to the people on your e-mail contact list as well.

Branding: Every video is an opportunity to get your brand out there. Your company name and logo should be clearly visible in every one.

Video is truly becoming a necessity for building a business. Don’t be intimidated by the idea. No one is expecting Spielberg-directed films. However, they should look professional in order to give potential customers confidence in you and your business. An experienced video production company can ensure that your business is presented in the best light, and that it gets in front of the maximum number of people interested in what you have to offer.

Collaborative Learning

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Defining YOUR Personal Brand Image

Branding, creating, and maintaining your personal image can be a powerful tool in helping you become the type of professional that you want to be. But, why would someone want to brand themselves? Think about this in the way that you would think about how to market any product. If you were to market a new car you may talk about the cars features, such as gas mileage or how safe it is. You would also figure out who you are trying to market this car to. For instance, you would not want to market a two-door sports car to large family of six. Finally, when marketing a car, you will want to tell clients about the promises and guarantees that will separate this car from others like it. The style of marketing your personal brand is very similar.

You must market yourself by highlighting your individual features and emphasizing them to your potential managers and employers. You must know who in particular you are trying to target with your brand. And finally, what your individual brand message is and what you promise to accomplish in your occupation. By marketing yourself as a unique individual, knowing your target audience, and creating and maintaining your personal brand message and promise, you can develop a strong professional brand image. It is important to know who you are and what your existing personal brand is in order to further develop your image. Particularly, what makes you, you. By staying true to yourself first, you can begin to move your brand forward. Think about your personal beliefs and what type of person you are. These are the things that make you, you. Do not try to change who you are in order to develop an image. If you change and adapt who you are to create an image, you are not creating a personal brand image, but rather a generic brand image that will not allow you to emphasize what you offer specifically and on an individual level. Rather, you must grow your brand image from what you already possess. Focus on what makes you who you are and develop a professional brand image based on these existing attributes.

Once you have defined this personal existing brand, you can begin to address how you can make your brand different, set yourself apart, and grow your own unique brand image. For instance, what do you offer as a professional, and what can you bring to others? What are the skills that you possess that set you apart from the competition? These are the things that will make you stand out from others around you and positively grow your personal brand image. A positive attitude and confidence in your abilities and what you know you are capable of achieving are the first steps to developing your own unique and specific personal brand. Along with your individual attributes, it is important to develop skills that will help to set you apart from others around you. Focus on what you will do to go above and beyond the competition. This will help you to create that unique brand image that will take potential clients from possibly needing your services, to them wanting the services and skills that they know you offer. It is also important to focus on strong communication skills with your potential clients. This can be a positive step to boosting your personal brand by creating a strong relationship between yourself and your clientele, and will also help you to maintain this positive relationship.

Your unique personal brand image will set you apart from the competition for resources and help you to grow relationship that will last a lifetime. Finally, when developing your individual brand image, it is key to know what your message will be and what promises you can offer. You must put into place your personal brand values. These values are what services you can bring to your work situation and what you can achieve. Your message must focus on what you specialize in, what attributes in your unique brand image distinguish you from the rest, and your leadership abilities. This brand message will allow your potential clients to see who you are and know what they will receive from you and your work. Clients must also be able to see what your brands’ promise is to them. Your brand promise should focus on your commitment to service, what you can achieve for the potential customer, and finally, your individual reputation. It is also important to communicate to clients that you may not be perfect. Be honest with them. If mistakes have been made in the past, use these as a promise to clients that the mistake has been addressed, learned from, and will not happen in the future.

By creating your individual brand image, you are taking the most important step to success. Look at who you are as an individual, focus on what your unique abilities are, separate yourself from the competition around you, and maintain your brand through a commitment to service. Through these steps you can create and maintain a strong brand image that can lead to future benefits and success in your career.