Ways to Grow Your Business With Videos

Videos have become a must for businesses of all sizes. As the cost of video production decreases and the popularity of this form of advertising increases, even the smallest companies are using videos to reach out to current customers and target potential customers, both online and in-store. A well-made video by one of the growing number of corporate video production companies will more than pay for itself in new business. Let’s take a look at some of the ways that videos can be used to grow your company.

Marketing Videos

A 2011 Nielsen study found that videos are fifty times more likely to appear on the first page of search engine results than other types of content. Many potential customers would prefer to watch a short video to learn about a business’s products and services than read through pages of text on a website or in a brochure. A video is a good way to introduce yourself and your employees as well as allow people to see the faces behind the business.

You can show numerous examples of your work in a short, entertaining format that is more viewer-friendly rather than asking a customer to scroll through numerous pictures. Remember that online videos should be short – no more than two or three minutes. Most people will not watch much longer than that. It is better to have several short, engaging videos than one long one. Leave them wanting more – not less.

Instructional Videos

Online videos are an excellent way to demonstrate how to use your products. Step-by-step written instructions can be overwhelming, and many people find it easier to follow visual instructions. If someone feels confident that they can assemble and/or use a product easily, they are more likely to purchase it and then to keep it and recommend it to others. Even if you do not sell something that requires instructions, you can demonstrate the variety of ways to use your product and get the most out of it. Good video editing is key to keeping the piece at an optimum length and easy to follow. A video production company with experience in this type of piece can help you make a how-to video that will inspire customers to purchase and use a product.

In-store/Lobby Videos

Never miss an opportunity to market to current customers – even if they are already in your place of business. While they are waiting, give them something to look at besides their iPhone. As people’s attention spans grow ever shorter, more businesses are finding ways to entertain and inform customers, whether they are in a check-out line at the grocery store, or pumping gas at a gas station. You can use an in-store piece to promote special offers and new products that your customers may not know about or to tell them about something that your business is doing to help the community.

Customer Testimonial Videos

What better way to present customer testimonials about your business than on film? When a potential customer sees a person extolling the virtues of your business, the impact is more powerful than if they read a written testimonial. They are the next best thing to a face-to-face recommendation from a friend or family member. A few short customer testimonials from different types of people that cover a variety of products or services and how they met the customers’ needs can be an effective marketing tool.

Optimizing Video Viewership

Keywords: If your video is online, it is critical to capture people’s attention with a catchy title that also lets people know what your business does. Keywords are crucial in helping anyone searching the Internet for a service or product to find your business. Place keywords in the title and description box. Be sure to include your website at the very beginning of the description.

SEO: Search engine optimization (SEO) is an entire industry unto itself. Many corporate video production companies have professionals who know all the SEO tricks to get videos in front of the right people.

Social Media: Put your videos on all of your social media sites (Facebook, Twitter, LinkedIn and Google+) in addition to your website. Use a service like TubeMogul to share them across multiple video platforms. If you have a YouTube channel, include a link to it on your website, and include it on your business cards and printed marketing materials. Don’t forget to send them to the people on your e-mail contact list as well.

Branding: Every video is an opportunity to get your brand out there. Your company name and logo should be clearly visible in every one.

Video is truly becoming a necessity for building a business. Don’t be intimidated by the idea. No one is expecting Spielberg-directed films. However, they should look professional in order to give potential customers confidence in you and your business. An experienced video production company can ensure that your business is presented in the best light, and that it gets in front of the maximum number of people interested in what you have to offer.

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7 Of the Most Important Wheelchair Travel Tips

Here are 7 of the Most Important Travel Tips for Wheelchair Users:1) Have a shower cap with you at all times!This may seem like a weird tip for wheelchair users, but a simple shower cap can come in very handy. Imagine that you are out exploring a city and rolling from place to place, then suddenly it starts to rain. What do you do to protect your chair from getting soaked and potentially malfunctioning? If you have a shower cap, just throw it over the joystick controller area. It is the perfect size to completely cover the joystick area, but you will still need an umbrella to protect the rest of your chair of course.2) Whatever you do – FIND A LOCAL WHEELCHAIR REPAIR SHOP BEFORE YOU TRAVEL!Before you even think about traveling somewhere new, use the magical powers of Google to locate a wheelchair repair shop in your desired destination city. You never know when your chair will tear up or when the airline will damage your chair. There is nothing worse than arriving somewhere, only to learn that your chair isn’t functioning. It’s always better to be safe than sorry!3) Take more money than you think you will need.This is one of my favorite travel related quotes and couldn’t be more true. I always try to calculate how much money I need to take on a trip to cover meals, attractions, taxis and souvenirs, and then add at least $250-500 for unexpected circumstances that could arise.4) Book transportation before you leave home.Many cities do offer wheelchair accessible transportation of some sort, but it may not always be readily available when you want it. At the least, book in advance an accessible taxi from the airport to your hotel and then from your hotel to the airport for your departure. After arriving at your hotel, the concierge should be able to help you get transportation around the city, but feel free to book as much as possible beforehand. It’s no fun sitting at your hotel waiting on a taxi. Trust me, I know from experience. I once waited almost three hours for an accessible taxi that never even came.5) Take parts of your wheelchair as a carry-on.Plan to take an empty bag to the airport with you to put parts of your electric wheelchair in as a carry-on. I always detach the footrests and the joystick of mine, and I have detached the headrest before as well. I have heard horror stories of disabled travelers arriving to their destination to discover that parts of their wheelchair are banged up or even missing completely. Luckily, I’ve been pretty fortunate to not have experienced this, other than losing a joystick knob once. Also, take your wheelchair cushion on the plane to sit on throughout the flight. It is much more comfortable than the plane seat.6) Check the voltage at your destination.Wheelchair chargers can be tricky when traveling. So tricky in fact, that my charger has blown up twice in two different countries. I took a converter to charge my USA charger with in Germany and England, but as soon as we turned it on to charge it blew up. The chargers are so powerful that they just can’t convert properly as needed. In London I ended up finding a repair shop that sold chargers so I had to buy a 240 volt charger on the spot. This wasn’t cheap though. It cost a whopping 250 £. For future trips that you have planned, do some research and see if anywhere will let you rent a charger while you’re in the country. This is a great website where you can check the voltage of every country: http://kropla.com/electric2.htm7) Never ever EVER book a vacation over the internet!When you are booking flights and hotels, always be sure to call instead of booking online. Sure, it’s fun to browse online and the web can definitely help you make a decision as to where to stay, but somewhere saying that it is wheelchair accessible online can mean many different things. I once found a hotel online that said it was wheelchair accessible, so I called them to reserve it and I asked what was accessible about the hotel. The receptionist responded by saying “We have an elevator”. They did not have a roll in shower, wide doorways, or anything that I needed… just an elevator. As far as flights go, when you book a flight you have to request bulkhead seating (the front row of seats) over the phone. The bulkhead seats usually have much more room to get into the seat and sometimes the armrest will lift up, making these seats ideal for wheelchair users.