Module 1 Chapter 4 How to Plan Your Marketing Funnel

MODULE 1CHAPTER 4 HOW TO PLAN YOUR MARKETING FUNNEL1.0 INTRODUCTION2.0 OBJECTIVES3.0 MAIN CONTENT3.1 What is Marketing Funnel?3.2 Awareness3.3 Consideration3.4 Conversion3.5 Loyalty3.6 Advocacy4.0 CONCLUSION5.0 SUMMARY6.0 ASSIGNMENT1.0 INTRODUCTIONThe next thing that naturally follows Market Research is the process of setting up your Marketing Funnel. This chapter will focus on how to do just that.2.0 OBJECTIVES- To highlight what a strategic marketing funnel is- To demonstrate how to tactically set it up- To encourage each student to set her own in her chosen market niche.3.0 MAIN CONTENTBefore we go in to discuss how to plan your Marketing Funnel, there is a need to define it.3.1 What is a marketing funnel?It is an overall plan to channel new prospects into your business with the aim of developing a relationship, a sale, repeat sales and finally turning them to become not only your clients, but also your raving Fans for life.It has also been defined by other authorities as a simple marketing system that you set up to collect email addresses of your prospects in such a way that you can market to them automatically.There are two types namely: a lead-driven and a sales-driven marketing funnel.After securing a purchase from your prospect, the former puts the customer in your list, your control for further marketing while the later puts them in the affiliate merchants’ control, gone forever out of your hands.For beginners I recommend lead-driven marketing funnel as it is very useful for affiliate marketing, but sales-driven marketing funnel is good if you have your own product as a merchant in ClickBank etc. where other affiliate are selling for you. At the end you get the money and the list for further marketing.When you are setting up your lead-driven marketing funnel, you need 2 things namely: a free offer and an autoresponder. I will deliberate on them in other parts of this eCourse.However, strategically, a marketing Funnel is usually depicted as an inverted pyramid (or funnel), with 5 connected parts:

The top broad inverted base =>

The middle small part =>

The smaller underneath vertex =>

The smallest tip that opens into the funnel channel =>

The channel.
The inverted Pyramid (or Funnel) portions described above can then be labelled in that order as listed:

Awareness

Consideration

Conversion

Loyalty

Advocacy
3.2 AwarenessThe top broad zenith (in the inverted pyramid) represents all the ways you attempt to create awareness for your brand, product or website; to attract and lead the people to your website. This include over 5-10 free and paid ways that you will regularly use to attract prospects to your website and finally to your products.Top and easiest among them are the Social Media – Facebook, YouTube, Twitter, Google+, Squidoo Lens, Classified Ads, Press Releases, HubPages, Answer Sites, Forum, etc.There are simple ways of placing ads on those sites – those kind of ads you often see on sites like Facebook and Yahoo Answers, etc.The major aim is to create public/market awareness of your brand, products and services.3.3 ConsiderationThe middle portion called consideration. It is where you offer to them valuable goods and services as baits and pecks to get them involved in doing business with you.The goal here is to make a calculated attempt to convince them to join your list.Thus, whatever you are offering must be very relevant to your market niche, but quite different from what you are putting up for sale.If you are selling Affiliate products, the vendor will more often than not provide you with products that will serve as Free Offers which you can use here as baits to get people into your lists. If they don’t, you can create them by yourself using free but relevant downloads or free products from other sources.3.4 ConversionThe bottom portion represents the period that you have successfully convince them to join your list. This is called conversion.Two things may happen immediately they have join your list. They will either buy your product or fail to do so.As a savvy marketer, you must know that the game is not yet over till (and even after) they have bought from you.The next thing is to get them on your educational series by sending to them lessons on the relevant niche. More often than not, they will later end up buying from you (if they did not, initially).Thus, for most prospects, they need some kind of education on what they are about to get involved.Email series of at least 7 lessons can help the prospect pass over this stage to become a customer.3.5 LoyaltyLoyalty is when your customer shows up repeatedly to buy your related products in connection with the initial purchase.3.6 AdvocacyIf you did the above groundwork well, your customers by now will be recommending your products and services to other customers – his friends, relations, acquaintances, etc. It is a sign of Loyalty and what every Marketer that knows his Onions should be aiming at.This is the ultimate level of Internet Marketing!Planning your marketing funnel:Tactically, here is a simple and straightforward way to plan your marketing funnel.From top to bottom Marketing Funnel typically contains:

Freebies

Sign up

One Time Offers (OTOs) often at a very minimal initial prices

Free eCourse

Sales Promotion

Membership Site Offer or

Another OTO, all at reduced initial prices

These positions may vary slightly depending on your goal for setting up the marketing funnel
4.0 CONCLUSIONIt is only when you set up a marketing funnel for your niche market that you have really start business – online business. Otherwise, Internet Marketing is just your hobby and not yet a Business for you.5.0 SUMMARYThe conduct of this aspect of business is also influenced by the approach of the marketer, some prefers a Soft Approach while others use the Hard Approach to Marketing.I will return to this topic with more details when I will be discussing on setting up the Autoresponder Messages.What do you think you should do next after this?Did I heard you say: Domain Name Registration and Hosting?You are absolutely right, and that is what I will be talking about in the next chapter.6.0 ASSIGNMENTCan you plan and set up your own funnel in your chosen market niche before you go unto the next eCourse?

Search For Office Space in Dallas

Dallas has long been one of the premier locations for office space and running any type of company. The downtown skyline is one of the most easily recognized among American cities, and the city has a history of erecting architecturally interesting skyscrapers. At the moment, it is also one of the most best and secure times to lease office space in Dallas due to the bad economy. Rates in the Central Business District are down, hovering around $21 per square foot. A major factor in the low rents is the high vacancy rate of approximately 25% in the CBD. As a result, and coupled with the scarcity of available financing, there is almost no current construction activity, with the little progress happening in the outlying areas, such as the Park Lane Project, a 33.5 acre, $750 million mixed use development that will include 750,000 square feet of office space and approximately 700,000 square feet of retail commercial property. The project is opening in phases, beginning in late 2009 and continuing until 2011.

Dallas Commercial Downtown Real Estate News:

One project in the CBD is the new Convention Center Hotel, a one-thousand room hotel scheduled to open in 2011. Part of the city’s plan to revitalize downtown, it is hoped that the hotel will initiate additional construction in the areas of dining and entertainment. There are, however, many projects that are still either in the planning stages or on hold until financing improves. These include a 57-story residential tower (1900 Pacific), a 30 story office building on McKinnon, and a 20 story office building on McKinney. Park Seventeen, a 19 story office building, is scheduled for completion in late 2009 or early 2010. In addition, there are several residential and mixed use towers proposed for the area. Overall the local economy has been decent compared to the rest of America, and by the way executive suites are another option to save some $. To find some pricing on office spaces in Dallas check our listings. We also have commercial properties for rent or lease in the following areas: Arlington, Beltline, Benbrook, Carrolton, Duncanville, Decatur, District, Ellum, Grand Prairie, Irving, Frisco, Garland, Keller, Mckinney, Mesquite, Metro, Northwest, Preston, and Richardson.

Dallas Population, Stats, and Office Space:

Dallas has a population of 1.28 million, and has seen a 7.7% increase since 2000. Residents enjoy a cost of living rate of 91.8, slightly below the national average and other Texas cities like Houston, Austin, and San Antonio. Current unemployment rates are at the 7.3% level, while job growth is a negative 3.7%. The crime rate has decreased steadily from 857 in 2000 to its current level of 696. Attractions in downtown Dallas include the West End Historic District, a renovated area that is home to numerous clubs, shops, and restaurants and is a great area to rent an office space or suite in Dallas. These nearby locations will include amenities and even furnished options, along with great monthly or 12 month lease options. Many special events are scheduled annually in the West End, such as the Taste of Dallas festival each July. Deep Ellum (along Elm Street) is yet another historical district that is home to several restaurants and clubs. The State Fairgrounds are on the fringes of downtown, and feature several museums and exhibits that are open year-round, such as the Aquarium and the Hall of State. The buildings represent some of the finest examples of Art Deco still in existence. If you are looking for news on other major cities then check out our commercial real estate articles.

Other Dallas Economic News and Society:

Professional sports are represented in the area by the NFC’s Dallas Cowboys, the NBA’s Dallas Mavericks, Major League Baseball’s Texas Rangers, and the National Hockey League’s Dallas Stars. Six Flags over Texas is located in nearby Arlington, about halfway between Dallas and Fort Worth, with Hurricane Harbor (a water park) situated just across the street. For more details and history on office space and Dallas in general go here.

Is Your Workplace an Obstacle to Your Good Health and Fitness?

Do you have cake for colleagues’ birthdays? Vending machines in your break room? Cookies at staff meetings? Did you know that between one-third and one-half of Americans working today are in jobs where they are sitting for most of the day? With unhealthy foods and lack of activity, your workplace may be an unexpected obstacle to your health and fitness.When I started teaching at Rutgers University in 1995 there were three options for lunch within a 5-minute walk from my office on campus: Pizza Hut, Dunkin’ Donuts, and a vending machine. To compensate for my pizza and doughnut diet in those early years, I started working-out at the gym on campus. My workplace gym ritual didn’t last long. All too frequently (usually at the very moment I was struggling under an embarrassingly-light bench press), a student from one of my classes would say “hey professor — is that you?” with a smirk. The day I heard “hey Prof, do you need a spot?” marked the end of my workplace work-outs.What are your challenges to healthy behaviors at work? Nationwide Better Health, a subsidiary of Nationwide, conducted a survey of American workers on their workplace eating habits and physical activity. Their study revealed that 72% report eating an unhealthy snack more than once per week at work (13% snacking on unhealthy food at work 5 or more times each week). Only 42% of those surveyed reported that their company offered healthy food options. (I am happy to report that my workplace did add a deli with healthy food options next to the pizza and doughnuts.)Are you searching for ways to improve your workplace eating habits and level of physical activity? If you would like to read more about the steps you can take toward better health and fitness at work, I’d recommend reading the two-page article from Nationwide Better Health Survey entitled “Source or solution?: The workplace’s role in an unhealthy lifestyle”.