Inbound Marketing Tips – 10 Methods to Assimilate

Inbound marketing tips definitely have some advantages for sales teams in improving the volume and quality of their sales. Below are 10 tips as methods of use to support your sales teams.

1. Create a landing page which each of your Sales Persons can call their own – This allows each of them to build a page that is unique and makes them feel like they are part of the marketing process. When sending out emails they can have a URL pointing back to their landing page.

2. Ears and Eyes for Sales – When the marketing department participate in social media leads can be passed onto the sales people earlier on in the process.

3. Lowered Salesforce Costs – Prospecting is very expensive for sales people moving a prospective buyer from awareness to a point of decision. The highest and best use is moving a qualified lead from from point decision to a point of action, as soon as possible. It is less expensive to leverage inbound marketing tips that will pull a prospect into the sales funnel rather than use a sales person to mange the whole process.

4. Interface to Work Directly With Marketing – many traditional forms of marketing do not engage sales people in lead generation execution and development. Inbound marketing tips allow them to participate directly and build a stronger brand. Examples are blogging, responding to questions posted in social media platforms and tracking leads.

5. Direct Selling To Be Supported By Assets – Blog posts, whitepapers, ebooks presentations and other assets can be used to help sales people add value and convert leads during the direct sales process. Assets developed to be effective in converting leads from a website are better than using methods from traditional means i.e brochures etc. This is because they are designed to add value and bring people in.

6. A breath of fresh air from Push vs Pull Selling – most organisations, small and medium businesses that rely on direct selling have failed to notice that buyers behaviors have changed. This shift requires companies to think about how to add value and empower customers to choose them. Inbound marketing tips puts the customer at the heart of all the decision making and puts the company in a position to retain their existing customers.

7. The Lead Generation gap can be filled – This can be for outside sales people. They struggle to reach their sales goals because they are unable to convert enough prospects to leads and leads to prospects and leads to customers. Inbound marketing tips can help sales people reach their goals by spending more time with qualified leads.

8. Closed knit Customer acquisition from Click to Close drives out Sales Expenses – Using strategies mentioned above will streamline the cost of customer acquisition, because sales and marketing are able to work collaboratively.

9. Sales teams can resonate with KPIs – When measuring success, traditional outbound marketing measure what a marketing department does i.e brand awareness building. Inbound marketing tips are measured on visitor to lead and lead to customer.

10. Culture centered on success – The organisation from top to bottom operates under the same umbrella of adding value to the customer relationship and commitment.

Paying Utilities For REO Properties

I Want to List REO’s, but How Much will it Cost?I’ve written in the past about how to list REO’s for banks, but what many agents overlook are the related expenses that go along with carrying many REO listings.Listing REO’s can be very rewarding, but many agents neglect to plan ahead and understand that they will be paying utilities for REO properties that they have listed.This HUB will detail exactly what you can expect and give you some tricks and tips on how to not get in over your head as you start paying utilities for REO properties.What Types of Bills WIll I have to Pay for My REO Listings?Read this twice: It’s not just utilities and its not just while you have the REO property listed!It is incredibly important to understand the lifestyle of a REO listing as you start to budget paying utilities for REO properties. Most REO listings start out as “an assignment.” This means that the bank or asset manager have decided that you will list the property. However, many times the property is in no condition to be listed.To get the assignment ready to be put on the market, you may have to have one or more of the following services performed:
Trash Out (all debris, junk and left over belongings removed and hauled away)
Cleaning
Water shut off / Winterization
Pipe Repair
Lawn / Snow MaintenanceObviously these services are not free. What many agents fail to realize is that the banks expect you to pay for these services up front. Yes they will reimburse you, but it can take anywhere from 30 to 120 days.Once the REO Property Becomes a Listing…Once your REO assignment becomes a listing, most of the major costs have been paid for (trash outs, pipe repair, etc). Hopefully your client will reimburse you quickly.Now is when you need to make sure you are current on the REO listing’s gas, water and electric bill. In colder climates, If the heat gets turned off, the pipes will freeze and your home will never sell. If you have no electricity, buyers can’t view the home.Also, don’t forget that if you don’t stay current paying utilities for REO properties, they can become a lien on the home. If there is a lien on a REO listing that you are trying to sell, it can delay a closing substantially. That means you’re waiting even longer for your money.Tips for Paying Utilities for REO PropertiesNow that I’ve scared you out of the business, let me try and give you some tips for paying utilities for REO properties. This could save you thousands of dollars and help you avoid the huge cash drain that getting into the REO business can create.

Know Your Contractors: I can not stress this enough. If you have a good relationship with your services you can save a substantial amount of money for the services. If your contractors know they will get all of your business, their rates will be lower. If their rates are lower, you have less money that you are waiting to be reimbursed for.

Negotiate with Your Contractors: As you get into this business, you’ll be contacted by many service providers in every industry trying to earn your business. That’s great for your cash flow situation! Set up agreements with them that you will pay them immediately AFTER THE BANK SENDS YOU A CHECK. Even if its only $100, once you get up to 30 or 40 listings, that money adds up. If they won’t wait for the bank to pay you, offer to pay them half up front and half once you are reimbursed. As you get started listing REO’s and paying utilities for REO properties, don’t make the mistake of thinking you can carry the costs because “it’s only one listing.” Take a long term approach and think about every transaction multiplied by 40 listings.

Talk to your local bank: Many banks will be more apt to make a small business loan if you explain that the money will only be used for paying utilities for REO properties. If you can show them your client list, many banks will take that into consideration when factoring in risks. When they are lending against big name lending institutions and know that you will be reimbursed, its much easier for them to justify loaning you the money than if you were using it for marketing or business expansion.
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New Orleans Education Post-Katrina

Education in the city of New Orleans has changed a great deal since hurricane Katrina took place in August of 2005. New Orleans education now revolves around the concept of charter schools. These schools were established out a need that arose in the wake of the natural tragedy. To date they have been shown to be of benefit to the children and adolescents being educating in them.

There is currently a move in the New Orleans Public Schools system to decentralize power that was previously held by the school board’s central bureaucracy before Katrina and give it to certain school boards and individual school principals. These reforms will make it possible for the charter schools to make many of their own decisions and to allow the parents of children attending public schools to enroll them in any school they wish to in the district. It is worth mentioning that at the present time the majority of public school students in the city of New Orleans attend these charters schools. New Orleans education has undergone a tremendous change in the post-Katrina days out of necessity. New Orleans is the only city in the United States where public charters dominate the educational system.

In attempting to understand the New Orleans education system in the wake of the hurricane that changed the way the citizens live their lives, it is important to understand what these schools are all about. Let us take a look at that now.

Charter schools have been garnering a great deal of attention in the past few years however they are not a brand new concept. These types of schools which are privately governed have been around for the past two decades. According to a survey published in 2009 there are more than 4,900 charter schools throughout the nation and as many as 1.5 million students are in attendance at these schools.

Charter schools resemble a type of educational reform that has not only affected New Orleans education but the education in other areas of the country as well. The state of California has chosen to embrace this new form of schooling as well. Charter schools offer a viable alternative to educating students and making sure that they obtain the best education that they possibly can.

Public charters are funded in much the same ways that public schools are funded. The difference is that charter schools are not governed by the state but in a private manner. While conventional public schools do not have to worry about being closed down if they do not yield successful results in their academics and teaching process, charter schools do have this worry placed on their shoulders from the start. Every charter school that opens its doors must be able to prove that it is successful and that its students are learning properly and learning well in order to be able to maintain their charter.

These schools are for all grades from kindergarten up to grade 12. While they are publicly funded they are open to accept private donations in the same way that public schools are. Every school charter that is established in the New Orleans educational system and elsewhere is free from some of the constraints placed on public schools. However there is a level of accountability inherent in every charter that specific results must be obtained in order for the charter to remain in place. A charter school is open to anyone who wishes to attend and these schools are not permitted to charge students fees to obtain their schooling. Be aware that these new types of schools are a component of the public education system.