Should You Hire a Property Manager Or Not?

Using a property manager has both pros and cons. There are no hard and fast rules regarding whether you should hire one or not. You have to evaluate the answer based on your own situation. The following are some considerations to take into account before you jump to a conclusion.Time CommitmentA lot of real estate investors have a full time job so they do not have enough time or energy to manage properties. Especially if the house is situated remotely, many investors might feel they cannot manage on their own or do not want to travel. If fact, you can manage on your own.Cost BenefitIf you have several properties or an apartment complex in one area, using a property manager to manage all the property may be economic. The manager will be able to combine expenses and costs. For example, they can purchase maintenance materials in bulk for all the rental units. If you don’t have several rental units in one area, but together with your friends’ or families’ rental units you do. Then you can afford to hire a professional dedicated property manager.The Nature of the Rental Market Where your Property is LocatedIf your rental property is located in an area where renters mostly check out the rentals through the local property management companies, then you have no other choice but to hire the company. This may happen in small towns where there is only a handful of management companies.Tenant’s CharacteristicsSome tenants are not easy to deal with. You may find some tenants that are constantly paying late, asking for a lot of unnecessary repairs, complaining about everything, or having difficulty keeping up the premises. A property manager may handle the situation better than you as you might be emotionally attached to your property and less likely to handle many issues impartially. What’s more, the tenant might try to take advantage of you. They may take it more seriously if they are dealing with a professional property management company instead of an individual.Does your Property Need Frequent Repairs or Maintenance?If your property needs frequent repairs due to its age or other reasons, having a property manager may help you if repairs are a burden. Usually the property management company either has its own in-house repair service or contracts with outside vendors. In any case, you should ask about it before hiring them and understand how much they charge.What Kind of Service do you need from a Property Manager?Do you need a full service property management, which includes placing tenants and ongoing management service? If the condition of your property is good or new and not much repair is anticipated, you may save your money on the ongoing management service part. If you already have a tenant but you are moving out of that area you can use a local property manager to collect the rent and do the maintenance work.Lack of Interest in ManagingSome rental property owners just do not want to get involved in managing the property at all. They rather have someone look after their rental properties so they can enjoy their life doing other things. That is absolutely ok. Enjoying life is also very important.The purpose of hiring a property manager is to free up your time and make your rental investment successful. Nevertheless, hiring a poor one is worse than hiring no one. You can end up spending more time and money to rescue your property.If you hire one, keep in mind it does not mean you have to be a completely hand-offs owner. You should keep in regular communication with your property manager so he understands you do not treat your real estate business lightly. How to hire a good property manager belongs to another blog we will write about.

Ways to Grow Your Business With Videos

Videos have become a must for businesses of all sizes. As the cost of video production decreases and the popularity of this form of advertising increases, even the smallest companies are using videos to reach out to current customers and target potential customers, both online and in-store. A well-made video by one of the growing number of corporate video production companies will more than pay for itself in new business. Let’s take a look at some of the ways that videos can be used to grow your company.

Marketing Videos

A 2011 Nielsen study found that videos are fifty times more likely to appear on the first page of search engine results than other types of content. Many potential customers would prefer to watch a short video to learn about a business’s products and services than read through pages of text on a website or in a brochure. A video is a good way to introduce yourself and your employees as well as allow people to see the faces behind the business.

You can show numerous examples of your work in a short, entertaining format that is more viewer-friendly rather than asking a customer to scroll through numerous pictures. Remember that online videos should be short – no more than two or three minutes. Most people will not watch much longer than that. It is better to have several short, engaging videos than one long one. Leave them wanting more – not less.

Instructional Videos

Online videos are an excellent way to demonstrate how to use your products. Step-by-step written instructions can be overwhelming, and many people find it easier to follow visual instructions. If someone feels confident that they can assemble and/or use a product easily, they are more likely to purchase it and then to keep it and recommend it to others. Even if you do not sell something that requires instructions, you can demonstrate the variety of ways to use your product and get the most out of it. Good video editing is key to keeping the piece at an optimum length and easy to follow. A video production company with experience in this type of piece can help you make a how-to video that will inspire customers to purchase and use a product.

In-store/Lobby Videos

Never miss an opportunity to market to current customers – even if they are already in your place of business. While they are waiting, give them something to look at besides their iPhone. As people’s attention spans grow ever shorter, more businesses are finding ways to entertain and inform customers, whether they are in a check-out line at the grocery store, or pumping gas at a gas station. You can use an in-store piece to promote special offers and new products that your customers may not know about or to tell them about something that your business is doing to help the community.

Customer Testimonial Videos

What better way to present customer testimonials about your business than on film? When a potential customer sees a person extolling the virtues of your business, the impact is more powerful than if they read a written testimonial. They are the next best thing to a face-to-face recommendation from a friend or family member. A few short customer testimonials from different types of people that cover a variety of products or services and how they met the customers’ needs can be an effective marketing tool.

Optimizing Video Viewership

Keywords: If your video is online, it is critical to capture people’s attention with a catchy title that also lets people know what your business does. Keywords are crucial in helping anyone searching the Internet for a service or product to find your business. Place keywords in the title and description box. Be sure to include your website at the very beginning of the description.

SEO: Search engine optimization (SEO) is an entire industry unto itself. Many corporate video production companies have professionals who know all the SEO tricks to get videos in front of the right people.

Social Media: Put your videos on all of your social media sites (Facebook, Twitter, LinkedIn and Google+) in addition to your website. Use a service like TubeMogul to share them across multiple video platforms. If you have a YouTube channel, include a link to it on your website, and include it on your business cards and printed marketing materials. Don’t forget to send them to the people on your e-mail contact list as well.

Branding: Every video is an opportunity to get your brand out there. Your company name and logo should be clearly visible in every one.

Video is truly becoming a necessity for building a business. Don’t be intimidated by the idea. No one is expecting Spielberg-directed films. However, they should look professional in order to give potential customers confidence in you and your business. An experienced video production company can ensure that your business is presented in the best light, and that it gets in front of the maximum number of people interested in what you have to offer.

Paying Utilities For REO Properties

I Want to List REO’s, but How Much will it Cost?I’ve written in the past about how to list REO’s for banks, but what many agents overlook are the related expenses that go along with carrying many REO listings.Listing REO’s can be very rewarding, but many agents neglect to plan ahead and understand that they will be paying utilities for REO properties that they have listed.This HUB will detail exactly what you can expect and give you some tricks and tips on how to not get in over your head as you start paying utilities for REO properties.What Types of Bills WIll I have to Pay for My REO Listings?Read this twice: It’s not just utilities and its not just while you have the REO property listed!It is incredibly important to understand the lifestyle of a REO listing as you start to budget paying utilities for REO properties. Most REO listings start out as “an assignment.” This means that the bank or asset manager have decided that you will list the property. However, many times the property is in no condition to be listed.To get the assignment ready to be put on the market, you may have to have one or more of the following services performed:
Trash Out (all debris, junk and left over belongings removed and hauled away)
Cleaning
Water shut off / Winterization
Pipe Repair
Lawn / Snow MaintenanceObviously these services are not free. What many agents fail to realize is that the banks expect you to pay for these services up front. Yes they will reimburse you, but it can take anywhere from 30 to 120 days.Once the REO Property Becomes a Listing…Once your REO assignment becomes a listing, most of the major costs have been paid for (trash outs, pipe repair, etc). Hopefully your client will reimburse you quickly.Now is when you need to make sure you are current on the REO listing’s gas, water and electric bill. In colder climates, If the heat gets turned off, the pipes will freeze and your home will never sell. If you have no electricity, buyers can’t view the home.Also, don’t forget that if you don’t stay current paying utilities for REO properties, they can become a lien on the home. If there is a lien on a REO listing that you are trying to sell, it can delay a closing substantially. That means you’re waiting even longer for your money.Tips for Paying Utilities for REO PropertiesNow that I’ve scared you out of the business, let me try and give you some tips for paying utilities for REO properties. This could save you thousands of dollars and help you avoid the huge cash drain that getting into the REO business can create.

Know Your Contractors: I can not stress this enough. If you have a good relationship with your services you can save a substantial amount of money for the services. If your contractors know they will get all of your business, their rates will be lower. If their rates are lower, you have less money that you are waiting to be reimbursed for.

Negotiate with Your Contractors: As you get into this business, you’ll be contacted by many service providers in every industry trying to earn your business. That’s great for your cash flow situation! Set up agreements with them that you will pay them immediately AFTER THE BANK SENDS YOU A CHECK. Even if its only $100, once you get up to 30 or 40 listings, that money adds up. If they won’t wait for the bank to pay you, offer to pay them half up front and half once you are reimbursed. As you get started listing REO’s and paying utilities for REO properties, don’t make the mistake of thinking you can carry the costs because “it’s only one listing.” Take a long term approach and think about every transaction multiplied by 40 listings.

Talk to your local bank: Many banks will be more apt to make a small business loan if you explain that the money will only be used for paying utilities for REO properties. If you can show them your client list, many banks will take that into consideration when factoring in risks. When they are lending against big name lending institutions and know that you will be reimbursed, its much easier for them to justify loaning you the money than if you were using it for marketing or business expansion.
jasabacklinkpro.infojasabacklinks.infokalipakem.comlinkseo.infopage1google.infoseosites.info