Defining YOUR Personal Brand Image

Branding, creating, and maintaining your personal image can be a powerful tool in helping you become the type of professional that you want to be. But, why would someone want to brand themselves? Think about this in the way that you would think about how to market any product. If you were to market a new car you may talk about the cars features, such as gas mileage or how safe it is. You would also figure out who you are trying to market this car to. For instance, you would not want to market a two-door sports car to large family of six. Finally, when marketing a car, you will want to tell clients about the promises and guarantees that will separate this car from others like it. The style of marketing your personal brand is very similar.

You must market yourself by highlighting your individual features and emphasizing them to your potential managers and employers. You must know who in particular you are trying to target with your brand. And finally, what your individual brand message is and what you promise to accomplish in your occupation. By marketing yourself as a unique individual, knowing your target audience, and creating and maintaining your personal brand message and promise, you can develop a strong professional brand image. It is important to know who you are and what your existing personal brand is in order to further develop your image. Particularly, what makes you, you. By staying true to yourself first, you can begin to move your brand forward. Think about your personal beliefs and what type of person you are. These are the things that make you, you. Do not try to change who you are in order to develop an image. If you change and adapt who you are to create an image, you are not creating a personal brand image, but rather a generic brand image that will not allow you to emphasize what you offer specifically and on an individual level. Rather, you must grow your brand image from what you already possess. Focus on what makes you who you are and develop a professional brand image based on these existing attributes.

Once you have defined this personal existing brand, you can begin to address how you can make your brand different, set yourself apart, and grow your own unique brand image. For instance, what do you offer as a professional, and what can you bring to others? What are the skills that you possess that set you apart from the competition? These are the things that will make you stand out from others around you and positively grow your personal brand image. A positive attitude and confidence in your abilities and what you know you are capable of achieving are the first steps to developing your own unique and specific personal brand. Along with your individual attributes, it is important to develop skills that will help to set you apart from others around you. Focus on what you will do to go above and beyond the competition. This will help you to create that unique brand image that will take potential clients from possibly needing your services, to them wanting the services and skills that they know you offer. It is also important to focus on strong communication skills with your potential clients. This can be a positive step to boosting your personal brand by creating a strong relationship between yourself and your clientele, and will also help you to maintain this positive relationship.

Your unique personal brand image will set you apart from the competition for resources and help you to grow relationship that will last a lifetime. Finally, when developing your individual brand image, it is key to know what your message will be and what promises you can offer. You must put into place your personal brand values. These values are what services you can bring to your work situation and what you can achieve. Your message must focus on what you specialize in, what attributes in your unique brand image distinguish you from the rest, and your leadership abilities. This brand message will allow your potential clients to see who you are and know what they will receive from you and your work. Clients must also be able to see what your brands’ promise is to them. Your brand promise should focus on your commitment to service, what you can achieve for the potential customer, and finally, your individual reputation. It is also important to communicate to clients that you may not be perfect. Be honest with them. If mistakes have been made in the past, use these as a promise to clients that the mistake has been addressed, learned from, and will not happen in the future.

By creating your individual brand image, you are taking the most important step to success. Look at who you are as an individual, focus on what your unique abilities are, separate yourself from the competition around you, and maintain your brand through a commitment to service. Through these steps you can create and maintain a strong brand image that can lead to future benefits and success in your career.

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7 Of the Most Important Wheelchair Travel Tips

Here are 7 of the Most Important Travel Tips for Wheelchair Users:1) Have a shower cap with you at all times!This may seem like a weird tip for wheelchair users, but a simple shower cap can come in very handy. Imagine that you are out exploring a city and rolling from place to place, then suddenly it starts to rain. What do you do to protect your chair from getting soaked and potentially malfunctioning? If you have a shower cap, just throw it over the joystick controller area. It is the perfect size to completely cover the joystick area, but you will still need an umbrella to protect the rest of your chair of course.2) Whatever you do – FIND A LOCAL WHEELCHAIR REPAIR SHOP BEFORE YOU TRAVEL!Before you even think about traveling somewhere new, use the magical powers of Google to locate a wheelchair repair shop in your desired destination city. You never know when your chair will tear up or when the airline will damage your chair. There is nothing worse than arriving somewhere, only to learn that your chair isn’t functioning. It’s always better to be safe than sorry!3) Take more money than you think you will need.This is one of my favorite travel related quotes and couldn’t be more true. I always try to calculate how much money I need to take on a trip to cover meals, attractions, taxis and souvenirs, and then add at least $250-500 for unexpected circumstances that could arise.4) Book transportation before you leave home.Many cities do offer wheelchair accessible transportation of some sort, but it may not always be readily available when you want it. At the least, book in advance an accessible taxi from the airport to your hotel and then from your hotel to the airport for your departure. After arriving at your hotel, the concierge should be able to help you get transportation around the city, but feel free to book as much as possible beforehand. It’s no fun sitting at your hotel waiting on a taxi. Trust me, I know from experience. I once waited almost three hours for an accessible taxi that never even came.5) Take parts of your wheelchair as a carry-on.Plan to take an empty bag to the airport with you to put parts of your electric wheelchair in as a carry-on. I always detach the footrests and the joystick of mine, and I have detached the headrest before as well. I have heard horror stories of disabled travelers arriving to their destination to discover that parts of their wheelchair are banged up or even missing completely. Luckily, I’ve been pretty fortunate to not have experienced this, other than losing a joystick knob once. Also, take your wheelchair cushion on the plane to sit on throughout the flight. It is much more comfortable than the plane seat.6) Check the voltage at your destination.Wheelchair chargers can be tricky when traveling. So tricky in fact, that my charger has blown up twice in two different countries. I took a converter to charge my USA charger with in Germany and England, but as soon as we turned it on to charge it blew up. The chargers are so powerful that they just can’t convert properly as needed. In London I ended up finding a repair shop that sold chargers so I had to buy a 240 volt charger on the spot. This wasn’t cheap though. It cost a whopping 250 £. For future trips that you have planned, do some research and see if anywhere will let you rent a charger while you’re in the country. This is a great website where you can check the voltage of every country: http://kropla.com/electric2.htm7) Never ever EVER book a vacation over the internet!When you are booking flights and hotels, always be sure to call instead of booking online. Sure, it’s fun to browse online and the web can definitely help you make a decision as to where to stay, but somewhere saying that it is wheelchair accessible online can mean many different things. I once found a hotel online that said it was wheelchair accessible, so I called them to reserve it and I asked what was accessible about the hotel. The receptionist responded by saying “We have an elevator”. They did not have a roll in shower, wide doorways, or anything that I needed… just an elevator. As far as flights go, when you book a flight you have to request bulkhead seating (the front row of seats) over the phone. The bulkhead seats usually have much more room to get into the seat and sometimes the armrest will lift up, making these seats ideal for wheelchair users.