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Inbound Marketing Tips – 10 Methods to Assimilate

Inbound marketing tips definitely have some advantages for sales teams in improving the volume and quality of their sales. Below are 10 tips as methods of use to support your sales teams.

1. Create a landing page which each of your Sales Persons can call their own – This allows each of them to build a page that is unique and makes them feel like they are part of the marketing process. When sending out emails they can have a URL pointing back to their landing page.

2. Ears and Eyes for Sales – When the marketing department participate in social media leads can be passed onto the sales people earlier on in the process.

3. Lowered Salesforce Costs – Prospecting is very expensive for sales people moving a prospective buyer from awareness to a point of decision. The highest and best use is moving a qualified lead from from point decision to a point of action, as soon as possible. It is less expensive to leverage inbound marketing tips that will pull a prospect into the sales funnel rather than use a sales person to mange the whole process.

4. Interface to Work Directly With Marketing – many traditional forms of marketing do not engage sales people in lead generation execution and development. Inbound marketing tips allow them to participate directly and build a stronger brand. Examples are blogging, responding to questions posted in social media platforms and tracking leads.

5. Direct Selling To Be Supported By Assets – Blog posts, whitepapers, ebooks presentations and other assets can be used to help sales people add value and convert leads during the direct sales process. Assets developed to be effective in converting leads from a website are better than using methods from traditional means i.e brochures etc. This is because they are designed to add value and bring people in.

6. A breath of fresh air from Push vs Pull Selling – most organisations, small and medium businesses that rely on direct selling have failed to notice that buyers behaviors have changed. This shift requires companies to think about how to add value and empower customers to choose them. Inbound marketing tips puts the customer at the heart of all the decision making and puts the company in a position to retain their existing customers.

7. The Lead Generation gap can be filled – This can be for outside sales people. They struggle to reach their sales goals because they are unable to convert enough prospects to leads and leads to prospects and leads to customers. Inbound marketing tips can help sales people reach their goals by spending more time with qualified leads.

8. Closed knit Customer acquisition from Click to Close drives out Sales Expenses – Using strategies mentioned above will streamline the cost of customer acquisition, because sales and marketing are able to work collaboratively.

9. Sales teams can resonate with KPIs – When measuring success, traditional outbound marketing measure what a marketing department does i.e brand awareness building. Inbound marketing tips are measured on visitor to lead and lead to customer.

10. Culture centered on success – The organisation from top to bottom operates under the same umbrella of adding value to the customer relationship and commitment.

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Benefits of Online Shopping Directory Services

With the rapid growth of the Internet, one of most prominent services made available through the Internet is Online Shopping. Regular shoppers, who used to go to a physical store to search for products and compare prices, are now rushing to online shopping stores due to the inherent advantages they provide. For these online shoppers, the tool that helps them to perform an effective online shopping is Online Shopping Directory services. Some others identify these services as Price Comparison Services.

Similar to any other directory service, Online Shopping Directory lists products which are available to be purchased online. These product listings represent different vendors, categories, brands, etc. The benefit of an Online Shopping Directory is twofold. While these services help shoppers to easily find the products they are looking for, they also help sellers to list their products. It is worthwhile to find out what benefits these services provide for shoppers and vendors.

Benefits for Online Shoppers:

The online shopper, who can be a veteran or a newbie, will find an Online Shopping Directory a very useful service to search for the product that they are looking for and perfect to assist their home shopping. Before the final purchasing decision is made, an average shopper spends a considerable amount of time searching for the product having an affordable price, acceptable quality. Not only price and quality, many other factors like guarantee terms, return policy, warranty, and delivery time are also critical to make the final decision. Shopping directory will provide most of this information with varying degree to the shopper to make an informed decision.

Since there are many different products available for the specification that the shopper is looking for, the shopper has a greater flexibility to cross compare these similar products using various aspects such as brand, quality, price, user ratings, warranty, etc. This will drastically reduce the effort and time to find the right product and also make online shopping a pleasurable experience.

Any online shopper would like to find the best bargain available for the product they are looking for. Online Shopping Directories again become handy to find the best bargain since they provide the best online shopping deals available on the Internet. Make a note to find a directory which has regular updates so the deals you will get are up to date.

Benefits for Vendors:

Vendors will also find that online shopping directories are an ideal place to list the products available from their online shop. One of the key benefits is the user base of these directories. By listing a product, vendors will instantly get access to this large user database which will definitely increase the traffic to vendor products. Since online shopping directories provide searches for shoppers to filter the products they are looking for, there is a higher possibility of getting your product information indexed to potential buyers.

Another benefit of an Online Shopping Directory is the indirect exposure of your product listings through the affiliate services provided by the Online Shopping Directories. These affiliations will expose the products listings of the Shopping Directory through the affiliate web sites making a network of listings. This will again increase the chances of selling your products.

To harness these benefits, vendor must make sure that the product details such as short, long descriptions, features, benefits which are provided to the online shopping directory are properly articulated. Also verify that the keywords which you think your product should be listed with are included in the descriptions. By having the right content as well as adhering to the online shopping directory submission guidelines, the traffic to your product listing can be increased.

Can all these benefits be gained at an affordable price? The answer is yes. In fact most Online Shopping Directory services provide free listing of products and services. If you are owner of any number of online shops, it is worthwhile to consider these benefits and harness the true potential of an Online Shopping Directory to market your products.

To conclude, Online Shopping Directory is a great way to list products as well as to search for products to buy. If you are a regular shopper or a seller, the best practice is to spend some time to find the best Online Shopping Directories out there on the Internet having a wide range of products, larger user base and up to date information. Some online shopping directories are targeted to specific shopping market segments such as online shopping UK, US online shopping, etc. By knowing what market segment a particular online directory focuses on will help you to find the product or to sell your product easily.

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Boomer Generation Fitness Tips

A generation of baby boomers is now entering their 60′s with high expectations of themselves when it comes to how they will spend their retirement years.  The boomer generation has always thought of lifestyle as a key factor in determining how successful they are at living and the key to that living is health.  Many boomers plan to travel the world and see all of the things that they have read about over the years, but without good health and a reasonable level of fitness, those dreams are often shattered.

Most of us dread the thought of spending long tedious hours in a gym grunting and groaning on machines that are dripping with someone else’s sweat and germs in order to restart some sort of muscle activity.  This process is usually spurred on by looking in a mirror and realizing that it will be difficult to view all of the sight seeing locations, let alone getting on and off the bus, without some minimum level of strength and agility. What is the easiest and most effective way to approach better health through fitness? We need to concentrate on three main body areas, mainly upper body, core and lower body.  There is no point in trying to work on minor muscles when what we really need to do is make sure that the major groups are strong enough to do the job.  The smaller ones will follow along as we become more active.  Let’s look at 3 specific calisthenics you can do at home in about 10 minutes per day:

  1. UPPER BODY   push ups are the obvious choice to make the most difference in the least amount of time.  If you can’t use your toes to sustain the full body push up, then use your knees and keep your back straight as you lower your upper body to the floor and raise back up.  It is very important to maintain correct form but just as important to do as many push ups as possible in 90 seconds.  I realize that might be only one, but to get the most benefit requires pushing yourself slightly beyond what you thought you could do.  Spend an honest minute and a half working at your pushups and record the number so that you can do an extra one next time.  When finished, rest for 2 minutes.
  2. CORE   you know what’s coming, situps, of course.  Two ways to do this, first crunches.  Lie on your back, raise your knees to a 45 degree angle with your feet firmly on the ground and cross your hands over your chest – never place your hands behind yur neck.  Now, spend 90 seconds lifting your upper body as high as possible (this might be only a few inches) and lowering back to the floor.  Try to move your head up and down vertically as opposed to bending it forward and straining your neck.  Count again and add more each day to increase your core strentgth.  The second method requires bending your knees in the same way but hooking your feet under a chair or something sturdy so that they won’t lift off the ground.  Now, keeping your hands crossed on your chest, lift your entire upper body to a sitting position and return to the floor slowly.  Count again and record the total number you do in 90 seconds.  You will do fewer of these but they are much more effective. Rest for another full two minutes.
  3. LOWER BODY   squats are a great choice and once again 90 seconds and do as many as possible.  Standing with your arms stretched straight out in front of you, palms down, move your arms back and keep them at shoulder height then lower them to your sides while you lower your body to squat position keeping your back straight. Lift your self back up, using your legs, thighs and hips in a smooth motion to your original position. 

The key to the success of this program is the natural process of your own body which continues to benefit from this brief activity for hours afterward.  Dr. Al Sears, in his program called PACE, shows how our bodies increase the capacity of our heart and lungs without creating more fat stores by the use of a short duration but high intensity workout.  This is especially important for a boomer generation trying to become healthy and fit in the most efficient way possible.

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